The quality of production and execution was a high standard and the feedback incredibly positive. I was pleasantly surprised how many people commented specifically on seeing the campaign through this media channel.
The washroom advertising with TLC for Alcon has been a huge success over the last two months. The industry average for such a campaign is approximately 5 to 10 enquiries per day, however we received on average 20 to 30 a day, which will turn into leads and ultimately increase our sales.
The TLC cinema platform allowed SHURE to talk to a normally hard to reach demographic and more importantly be able to reach huge numbers of 4.8 million in just 6 weeks, this would normally be too expensive using any other medium and take far too long.
I just wanted to drop you a quick email outlining how happy we are with the campaign. We started in late 2011 and have now continued on. Knowing that the advert has been successful is very powerful converting sales, we know that people have called as a direct result of this campaign!